Coca-Cola: The Magic of Demand & Supply Management

  • January 22, 2015
  • 5:30 PM - 8:30 PM (PST)
  • FAZ Restaurant, Pleasanton, CA


  • For Members of CSCMP
  • Pay at the door

Registration is closed

Have you ever been curious about who or how production is scheduled? 
Why there are so many warehouses, or where exactly are all those trucks going? 

At the intersection of “strategy” and “execution” is planning, the mystical side of the supply chain. Production plants, warehouses, and trucks are the most visible to the masses but behind the scene are decision processes that drive the Make, Move & Buy decisions for every supply chain around the globe. Learn the intricacies of Demand & Supply Planning and how the Sales & Operations Planning processes attempt to synchronize sales & marketing dreams with supply chain realities.

Please join Rob Haddock, Group Director Planning Coca-Cola Refreshment for insights as to how CCR leverages planning processes to meet the needs of the US markets.


Rob Haddock

Group Director Planning,

Rob Haddock is Group Director of Planning at Coca-Cola Refreshments.


  • CSCMP National Programs Process Team Chair
  • 34 year career with the Coca-Cola system
  • Field experience
    • United Steel Worker hourly associate
    • Warehouse management
    • Transportation management
    • Production management
    • Production scheduling
    • Customer service management
  • Corporate Experience
    • Marketing & Sales Business liaison, strategic planning
    • Mid & Short term production, distribution & procurement planning
    • S&OP/S&OE process management

Event Time - Thursday, January 22nd, 2015

  • 5:30PM Registration and Networking
  • 6:15PM Dinner
  • 7:00PM Program Speaker plus Q&A
  • 8:30PM Program ends
Event Location
FAZ Restaurant
FAZ Restaurant 
5121 Hopyard Road
Pleasanton, CA 94588


Event Pricing
  • CSCMP Members: $60
  • General Admission: $80
  • Full Table of 8: $480 ($60 per person)
  • Pay at the Door: $95
  • Press/Speakers: Free
  • Student Rate: $35
Menu choices
  • Organic mixed baby greens (standard) 
  • Filet Mignon
  • Grilled Salmon
  • House-Made Ravioli
  • Tiramisu (standard)
Event Chair
Susie Sterling-Bodnar
CSCMP Event Chair

Platinum Level Sponsor:
Global Supply Chain Logistics

Gold Level Sponsors:
ALOM: The Strategic Link in Your Supply Chain  

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