Value Chain Segmentation

  • October 17, 2013
  • 5:30 PM - 8:30 PM
  • University Club, Downtown San Francisco


  • For Members of CSCMP
  • Sponsor/Speaker Tickets
  • Full table of 8 @ $65.00 ($520.00 Total)
    Requires 8 Registrations

Registration is closed
Consumers have different needs that impact the product and service attributes that they value. A consumer may value that a product is innovative or low-cost, can be purchased close to home, or comes in a small or easy-to-open package. Segmentation enables Clorox and other companies to understand and meet these distinct needs in the most efficient manner, giving customers and consumers the products that they value most.

In this speaker series, Hersh and Powell describe segmentation as having a "fleet" with diverse capabilities to win the war: battleships, destroyers and PT boats (depending on the need). It is thinking about the need, creating tailored models that address these differentiated needs and implementing a methodology/approach that can provide competitive advantage. In summary, segmentation is a tool to rationalize, make choices and align the solution with the need.
Mark Hersh - Director, Supply Chain Strategy, Clorox
Mark Hersh
Director, Supply Chain Strategy, Clorox
   Mark Hersh is Director Supply Chain Strategy for The Clorox Company. In this role he is responsible for leading the development of globally integrated end-to-end supply chains to maximize value.
At Clorox, Hersh has had multiple supply chain and manufacturing roles including leading major transformational initiatives, managing plants in the U.S. and helping design Clorox’s high performance plant in Aberdeen, MD.
He is leading the Collaboration work for the company with the goal of delivering transformational value through partnerships across the value chain with other manufacturers, retailers, suppliers and third party partners. He is also the program manager for the Company wide Lean Enterprise initiative.
Hersh has had a 35 year career in the CPG industry and held multiple positions in both manufacturing and supply chain.
    Dave Powell
                           Partner, Consumer Goods Practice, AT Kearney
AT Kearney
David Powell is a Partner with A.T. Kearney and a leader in the firm’s global Strategic Operations practice.  He also leads the firm’s Risk Advantage™ service offering.  His passion is to collaborate with clients to identify and exploit new opportunities for supply chain organizations to generate unprecedented value.
Powell has been with A.T. Kearney for 18 years.  He has predominately served multi-national consumer goods and highly regulated industry clients while based in the U.S. and Europe.  He is a recognized published thought leader across a diverse range of topics, including: network strategy, collaboration, portfolio & complexity management, merger integration and risk management.  Before A.T. Kearney Powell  was a development engineer in the high-tech industry.
Event Time - Thursday, October 17th 2013

5:30 – Registration and Networking - Heavy Hors d'Oeuvres and drinks served
6:30 – Program speakers plus Q&A
7:30 – Networking – Cash bar
8:30 Program ends 


University Club
800 Powell Street
San Francisco, CA 94108

  • Members - $65.00
  • Non-members - $75.00
  • Students - $35.00
  • Pay at the door - $95.00
  • Group of 8 - $520.00 (8 @ $65.00)
Menu Choices:

Heavy Hors d'Oeuvres and drinks
Cash Bar
- after program 

Event Chair:

Hector Gutierrez
CSCMP SF Roundtable Programs Event Chair

Silicon Valley Innovator Level Sponsors:

Global Supply Chain Logistics

Lean and Green SCM Level Sponsors: 

ALOM: The Strategic Link in Your Supply Chain  

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